YOU SEE IT
THE SAME DAY
Ten minutes after the meeting there's something on screen. I'd rather argue with a bad sketch than a good paragraph — it collapses weeks of debate into one afternoon.
Pen → Figma → decisionSelected work
2021 — 2026
Quin AI
An agency had delivered a generic CRM-style dashboard for a predictive AI engine. It couldn't be built, and nobody used it — the internal team set everything up in the admin panel and read results in Excel. I rebuilt it from the architecture up, shipped a scoped V1, and the whole company started working in the product.
0 → ~50%Of existing customers, straight after V1
4 awardsStevie® ×2 · Digital Impact ×2
UK AI IndexTop 1,000 best-funded AI startups
Ruvio
An AI marketing team for businesses, built on one promise: nothing is published without the customer's approval. As founding designer I shaped the product around that promise — onboarding, the agents, the approval flow on every device — and built the brand, website, animation and Instagram launch on the same rule.
1 reviewThe same surface on web, iPad and iPhone
3 questionsFrom sign-up to a first plan
EN + TRProduct, website and social from day one
Hirehoot
A recruitment startup needed a designed foundation before they could hire a designer of their own. In two months I built the design system, the brand's behaviour in the product, and the main flows as real screens — including an AI wizard that writes job descriptions with the hiring manager rather than for them. Then I handed the file over.
2 monthsBrief to a file a team can build on
Full systemToken ramps, components, icons
Handed overBuilt for the next designer
TeslimX
Couriers were running 20–100 packages a day out of Excel. The brief wasn't really an app, it was ergonomics: one thumb, bad signal, direct sunlight, a moving vehicle. Every delivery flow completes in three taps or fewer, the contrast was audited and fixed in both modes, and it keeps working in a dead zone.
1 moBrief to dev-ready handoff
≤ 3 tapsPer delivery flow
WCAG AALight and dark, audited
Also
Range, not the pitch
B2B SaaS · 0 → 1
Ceer's
One platform for retailers, suppliers and logistics: four user types, one permission model. Architecture, system, UI, brand and landing page — live at ceershub.com.
Case study ↗ Art direction · D2COjo Premium Candles
A generic template rebuilt as a luxury storefront — each scent its own chapter, with a photography standard and motion that does a job. Live in two markets.
Case study ↗ Designed + built soloFIND4 — digit duel
Not a case study. A two-player code-breaking game I designed, then built myself. Live in a browser, no install, no sign-up.
Play it ↗