Ojo Candles:
Architecting Atmosphere
Freelance UX/UI Deisgner
2026, 2 Months
summary
Led the end-to-end UX/UI redesign for a premium D2C platform, integrating immersive brand storytelling to elevate market positioning.
Core Skills
Brand Storytelling
Micro-Interaction Design
Art Direction
D2C E-commerce
TOOLS
Figma
Prototyping Tools
Cross-functional QA,
Rive Animation
The challenge
Ojo’s original website was a rushed MVP built on a generic template. It suffered from low conversion rates, cheap pre-packaged animations, and completely failed to communicate their high-end brand identity and sensory philosophy.
The Approach
I led a holistic redesign focused on digital storytelling. I stripped away the template clutter, collaborated with marketing on visual asset direction, prototyped bespoke micro-interactions, and worked closely with developers to ensure pixel-perfect execution.
The ımpact
Transformed a generic storefront into a luxury digital flagship. The redesign is currently in final development and launches next month, poised to elevate the brand's market positioning and drive D2C conversion.
01 / Narrative Architecture
Designing the "Switch the Rhythm" Experience
Ojo doesn't just sell physical objects; they architect atmospheres. Their core philosophy, "Switch the Rhythm," needed to be the foundation of the user experience.
I established a custom wireframe architecture that treated scent as a narrative. Every collection was crafted as a distinct chapter, shifting the user's focus from merely buying a candle to immersing themselves in a carefully curated ritual.
02 / Visual Synergy
Curating the Visual Assets
A luxury digital experience demands flawless visuals. I partnered closely with the marketing team to establish a rigorous standard for all product photography and lifestyle imagery. By ensuring the visual assets aligned perfectly with the UI's whitespace and typography, we maintained a high-end, editorial feel across every touchpoint.
03 / Interaction Design
Prototyping the Micro-Animations
The original website relied on generic, off-the-shelf loading animations that cheapened the brand. I stripped these out and replaced them with purposeful motion design. I built high-fidelity prototypes showcasing subtle parallax scrolls, elegant hover states, and smooth page transitions to gently guide the user's sensory journey without overwhelming them.
04 / Delivery & QA
Pixel-Perfect Engineering Handoff
A premium design is useless if it falls apart in the browser. I am working hand-in-hand with the development team as we approach our launch date. I conduct rigorous QA testing across multiple breakpoints to guarantee that the intricate micro-animations, typography scaling, and high-res image loading will deliver a flawless experience on day one.
05 / Anticipated Outcome
Ready for Launch: A Premium Digital Flagship
The final design perfectly balances artistic narrative with high-converting e-commerce principles. Launching next month, the detailed Product Detail Pages (PDPs) are primed to immerse users in the story of each candle while driving a seamless, high-end checkout experience.
Visit the site
Ojo Candles:
Architecting Atmosphere
Freelance UX/UI Deisgner
2026, 2 Months
summary
Led the end-to-end UX/UI redesign for a premium D2C platform, integrating immersive brand storytelling to elevate market positioning.
Core Skills
Brand Storytelling
Micro-Interaction Design
Art Direction
D2C E-commerce
TOOLS
Figma
Prototyping Tools
Cross-functional QA,
Rive Animation
The challenge
Ojo’s original website was a rushed MVP built on a generic template. It suffered from low conversion rates, cheap pre-packaged animations, and completely failed to communicate their high-end brand identity and sensory philosophy.
The Approach
I led a holistic redesign focused on digital storytelling. I stripped away the template clutter, collaborated with marketing on visual asset direction, prototyped bespoke micro-interactions, and worked closely with developers to ensure pixel-perfect execution.
The ımpact
Transformed a generic storefront into a luxury digital flagship. The redesign is currently in final development and launches next month, poised to elevate the brand's market positioning and drive D2C conversion.
01 / Narrative Architecture
Designing the "Switch the Rhythm" Experience
Ojo doesn't just sell physical objects; they architect atmospheres. Their core philosophy, "Switch the Rhythm," needed to be the foundation of the user experience.
I established a custom wireframe architecture that treated scent as a narrative. Every collection was crafted as a distinct chapter, shifting the user's focus from merely buying a candle to immersing themselves in a carefully curated ritual.
02 / Visual Synergy
Curating the Visual Assets
A luxury digital experience demands flawless visuals. I partnered closely with the marketing team to establish a rigorous standard for all product photography and lifestyle imagery. By ensuring the visual assets aligned perfectly with the UI's whitespace and typography, we maintained a high-end, editorial feel across every touchpoint.
03 / Interaction Design
Prototyping the Micro-Animations
The original website relied on generic, off-the-shelf loading animations that cheapened the brand. I stripped these out and replaced them with purposeful motion design. I built high-fidelity prototypes showcasing subtle parallax scrolls, elegant hover states, and smooth page transitions to gently guide the user's sensory journey without overwhelming them.
04 / Delivery & QA
Pixel-Perfect Engineering Handoff
A premium design is useless if it falls apart in the browser. I am working hand-in-hand with the development team as we approach our launch date. I conduct rigorous QA testing across multiple breakpoints to guarantee that the intricate micro-animations, typography scaling, and high-res image loading will deliver a flawless experience on day one.
05 / Anticipated Outcome
Ready for Launch: A Premium Digital Flagship
The final design perfectly balances artistic narrative with high-converting e-commerce principles. Launching next month, the detailed Product Detail Pages (PDPs) are primed to immerse users in the story of each candle while driving a seamless, high-end checkout experience.
Visit the site
Ojo Candles:
Architecting Atmosphere
Freelance UX/UI Deisgner
2026, 2 Months
summary
Led the end-to-end UX/UI redesign for a premium D2C platform, integrating immersive brand storytelling to elevate market positioning.
Core Skills
Brand Storytelling
Micro-Interaction Design
Art Direction
D2C E-commerce
TOOLS
Figma
Prototyping Tools
Cross-functional QA,
Rive Animation
The challenge
Ojo’s original website was a rushed MVP built on a generic template. It suffered from low conversion rates, cheap pre-packaged animations, and completely failed to communicate their high-end brand identity and sensory philosophy.
The Approach
I led a holistic redesign focused on digital storytelling. I stripped away the template clutter, collaborated with marketing on visual asset direction, prototyped bespoke micro-interactions, and worked closely with developers to ensure pixel-perfect execution.
The ımpact
Transformed a generic storefront into a luxury digital flagship. The redesign is currently in final development and launches next month, poised to elevate the brand's market positioning and drive D2C conversion.
01 / Narrative Architecture
Designing the "Switch the Rhythm" Experience
Ojo doesn't just sell physical objects; they architect atmospheres. Their core philosophy, "Switch the Rhythm," needed to be the foundation of the user experience.
I established a custom wireframe architecture that treated scent as a narrative. Every collection was crafted as a distinct chapter, shifting the user's focus from merely buying a candle to immersing themselves in a carefully curated ritual.
02 / Visual Synergy
Curating the Visual Assets
A luxury digital experience demands flawless visuals. I partnered closely with the marketing team to establish a rigorous standard for all product photography and lifestyle imagery. By ensuring the visual assets aligned perfectly with the UI's whitespace and typography, we maintained a high-end, editorial feel across every touchpoint.
03 / Interaction Design
Prototyping the Micro-Animations
The original website relied on generic, off-the-shelf loading animations that cheapened the brand. I stripped these out and replaced them with purposeful motion design. I built high-fidelity prototypes showcasing subtle parallax scrolls, elegant hover states, and smooth page transitions to gently guide the user's sensory journey without overwhelming them.
04 / Delivery & QA
Pixel-Perfect Engineering Handoff
A premium design is useless if it falls apart in the browser. I am working hand-in-hand with the development team as we approach our launch date. I conduct rigorous QA testing across multiple breakpoints to guarantee that the intricate micro-animations, typography scaling, and high-res image loading will deliver a flawless experience on day one.
05 / Anticipated Outcome
Ready for Launch: A Premium Digital Flagship
The final design perfectly balances artistic narrative with high-converting e-commerce principles. Launching next month, the detailed Product Detail Pages (PDPs) are primed to immerse users in the story of each candle while driving a seamless, high-end checkout experience.
Visit the site